Our Management Training Classes

By introducing our Management Training classes to your staff we help ease the negative effect of change on both managerial and supervisory personnel. The change in job responsibilities, the change in personnel, job duties, and the rising challenge of developing subordinates are specific goals of our learning systems classes. We are highly successful at helping Managers and Supervisors learn and adapt to the necessary skills and proper behaviors to be successful at work as well as in their personal lives.

For more information on our management training classes please contact us.

As a part of our management training classes, Managers and Supervisors will learn how to:

• Minimize the chance of miscommunication by understanding what people are really saying, and why
• Deal with difficult people, manage tense situations, and resolve conflict
• Make use of proven active listening skills to improve your ability to gain helpful information
• Be able to facilitate, guide, and close discussions in one-on-one or group settings
• Improve understanding and communication by giving and receiving good feedback
• Use ideas submitted by a member of the team without causing other members to be defensive
• Develop a comprehensive team building strategy that improves productivity of the whole team
• Emphasize the value of working toward common goals without devaluing individual accomplishment
• Define and set up a method to track staff activities
• Be able to manage time and work assignments effectively
• Conduct team meetings that capture and hold the audience’s attention
• Interview and hire the right person for the right job
• Save time and work more effectively through the use of a clear time management plan
• Understand and comply with proper hiring and managing requirements
• Communicate effectively with both superiors, peers and subordinates
• Become effective coaches for their work team
• Conduct accurate and difficult performance appraisals

 

Management Training:
The Way Forward For Marketing Project Management Classes

Why are other departments such as accounts, fulfillment and operations more organized than marketing?

With today's standards, the marketing function may represent the greatest opportunity for increasing overall business growth and company innovation.

Your campaign management people feel the pressure - yet lost at sea amongst tantalizing new fads and genuine new opportunities such as affiliate marketing, social media, twitter...

But it's no one's fault. Business has to take more responsibility to the point of absorbing marketing as a centre piece of modern strategy, rather than leaving it silo'd. Only then can the marketing function do what it can and must.

Said the great Peter Drucker: "Because the purpose of business is to create a customer, the business enterprise has two-and only two-basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business."

And what is the most glaringly obvious opportunity to improve right now? Marketing Project Management.

Training in MPM can come from books on project management... or it can extend into formalized academic education, or a comprehensive study and implementation of critical chain PM which is way ahead of standard critical path methodology.

The Way Into Marketing Project Management

Regardless of the approach taken for marketing project management training, or the scale of MPM required in your business, there are 6 components for MPM.

1. Preparation - Customer focus orientation, productivity training

2. Research - Customer insight, product insight, internal capabilities audits, etc.

3. Development - Web site, NPD, teamwork training, etc.

4. Conversion - Campaign management, website management, email marketing, sales pipeline, etc

5. Traffic - Search engine optimization, affiliates, list procurement, social marketing.

6. Tracking - Web tracking, financial ratios, etc.

These 6 areas of practical marketing project management are guided through the dialectic of management:

1. Outcome - Get clear on the targets that are possible and are required for high marketing results.
2. Process - Understand the constraints and how to mitigate them.
3. Performance - Guiding daily productivity and overall ROI of all marketing campaigns.

With this protocol any marketing manager can construct a unique approach to marketing project management.

Gavriel Shaw: link

Subject: Management Classes

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