Management Training:
Management Training Content is King and Intelligence Rules
Any business with the intention to grow and expand must realise that having ideas that improve things is what carries you and your company into the future. Intelligence and positive ideas must be nurtured and must be acknowledged so that the company can grow.
The most common approach to business management is to assume that the ideas that come from the managers and higher level employees will be of more value. Not so. I've made it an integral part of my management career to find out what it is that makes an idea a good one, and it's often just that it's got some practical application!
Who better to give us ideas about practical applications than those who have to use them every day. I ask the people on the front line of my customer service business. I say: "If we could change one thing in your job, what would it be?" - and I get great ideas!
The thing is that if management wants to get something that works, we've got to ask the person who will be the end user of it. It simply does not matter how many degrees you have, or how much experience you have with people, nothing substitutes for real data. Get out there and get your hands dirty. If you're in marketing, ask your customers. If you're in customer service, ask your customers.
If you do it the other way around, it's similar to me telling you what you want. Now, you wouldn't like that very much would you?
Dave Vower:
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Management Training
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